Fundraising Resources
Download templates for your social media posts and other helpful content to help you reach your fundraising goals.
Ideas & tips for social media posts along your journey
If you need a little help knowing what to share with your network and the best times to ask, here are a few tips - tailored to Facebook, Instagram and LinkedIn, since each performs a little differently. Tweak them to suit your own style and make sure you tag Childhood Dementia Initiative so we can follow your journey
IDEA 1
Fundraising page created
"I've signed up for [event name] to support children living with dementia. Did you know a baby is born every 3 days in Australia with a childhood dementia disorder? I'm running to change this. Follow my journey: [link to your page]" #ChildhoodDementia
Image suggestion: Selfie in your running gear. Works well as an Instagram carousel paired with a second training photo.
IDEA 2
Kick start your fundraising
"Every step I take in training for [event name] is for the hundreds of thousands of children worldwide battling dementia. Would you consider making a donation to support my run? Any amount helps: [link to your page]" #ChildhoodDementia
Image suggestion: Sunrise/early morning training shot
Top tip
Tell your personal "why" story powerfully - explain what motivated you to support this cause. People give to people, and authenticity drives action.
IDEA 3
Milestone update
"Halfway to my fundraising goal for Childhood Dementia Initiative! 50% of children with dementia won't reach adulthood. Your support helps create better care and support for all kids with dementia. Donate here: [link to your page]" #ChildhoodDementia
Image suggestion: Screenshot of your fundraising page with progress highlighted
IDEA 4
Training update
"Training update: [X] weeks until race day! I'm running for children with dementia who face incredible challenges every day. Help me reach my goal: [link to your page]" #ChildhoodDementia
Image suggestion: Action shot of you training. Tip: photos with dogs raise more!
Top tip
IDEA 5
Final push
"Race day is tomorrow! Help me cross the finish line knowing we've made a difference for children with dementia and their families. Last chance to donate: [link to your page]" #ChildhoodDementia
Image suggestion: Your laid-out race outfit or final training shot
IDEA 6
Race day
"Today's the day! Every step is dedicated to the children and families affected by childhood dementia. There's still time to show your support: [link to your page]" #ChildhoodDementia
Image suggestion: Photo at the starting line
Top tip
Text 10 friends and ask them to sponsor you $10. That's an easy $100 right there.
IDEA 7
Post event
"I did it! [X] kilometers complete for kids with dementia. Thank you to everyone who supported me. Donations are still open if you'd like to contribute: [link to your page]" #ChildhoodDementia
Image suggestion: Photo with your finisher's medal
IDEA 8
Thank you
"Overwhelmed by your generosity. Together we raised $[amount]. Your support will help create sustainable health solutions for all children with dementia. Thank you! [link to your page]" #ChildhoodDementia
Image suggestion: Screenshot of your final fundraising tally
You did it!
You raised crucial awareness for childhood dementia, you inspired others to support you, and you helped make childhood dementia impossible to ignore. Thank you!
Statistics & information about childhood dementia for your posts
We’ve created some text and images that you can use on social media and in your communications on your fundraising page to explain what childhood dementia is and why we need to act to help children and their families.
These three tiles are also available pre-packaged as a single Instagram carousel file — carousels get shown in-feed twice and outperform single-image posts.
Suggested social media content
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Fact sheets & reports about childhood dementia
From Crisis to Hope: The National Childhood Dementia Unit
State of Childhood Dementia 2024
Read about the devastating reality faced by Australia’s children with dementia.
Childhood Dementia Fact Sheet
Information on childhood dementia to help raise awareness.
Didn't find what you're looking for?
We are truly grateful to all our fundraisers and the commitment you’ve made to supporting kids with dementia. If there’s a resource you don’t see here, or you have any questions, please contact helena@childhooddementia.org. We’re here to help you every step of the way.
